Industries
Sales and business development
In sales, English is the product you deliver before the product. A hesitant call, a weak answer to “it’s too expensive” or a vague next step costs real deals.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Roles in this industry

Sales representative, SDR
Cold calls, the first thirty seconds, gatekeepers and booking the meeting.
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Account executive
Discovery, demos, price objections and closing with several decision-makers.
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Business development manager
Partnerships, introductions, networking and proposals to new markets.
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Account manager, KAM
Business reviews, renewals, upsells and the client who is unhappy.
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Customer success manager
Onboarding calls, adoption, churn risks and saying no to a feature request.
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Situations everyone in this field meets
Each situation is a short practice pack: the technique, the phrases, and your own answer reviewed by the AI coach.
Articles and terms for this industry
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
account-manager
A professional responsible for managing ongoing relationships with existing clients, driving renewals, and discovering upsell opportunities.
- Terms
churn-rate
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
- Terms
customer-success-manager
A professional dedicated to helping customers achieve their desired business outcomes using the company's product, driving adoption and retention.
- Terms
deliverable
A tangible or intangible good, service, or outcome produced as a result of a project.
- Terms
demo
A live demonstration showcasing a working software feature or product to stakeholders or clients.
- Terms
follow-up
A subsequent action, message, or meeting to check progress or maintain communication.
- Terms
pain-point
A specific, persistent problem or frustration that customers or users experience with current solutions.
- Terms
sales-representative
A sales professional who identifies prospective leads, conducts initial outreach, and qualifies opportunities for account executives.
Sales and business development
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.