Sales and business development
English for account executives
Your deals are won in conversations: the discovery call, the demo, the moment the buyer says it’s too expensive. In English, each one needs calm, structure and the right question.
Your working week
The conversations you have, in English.
- 01
Discovery call
What makes it hard: Find the real problem and its cost before you show anything.
- 02
Product demo
What makes it hard: Show only what solves their problem and invite questions.
- 03
Price objection
What makes it hard: Stay calm, ask what they compare with, return to value.
- 04
Closing call
What makes it hard: Confirm the decision, the process and the date to sign.
Sounds familiar?
You know English. These moments still catch you out.
“On discovery calls I pitch too early because silence in English feels awkward.”
“When the buyer pushes on price, I discount instead of defending the value.”
“With several stakeholders on the call, I don’t know whom to address.”
Tasks in English
What your role asks you to do in English
- Run discovery and demo calls
- Handle price and timing objections
- Negotiate terms with procurement
- Close deals and confirm next steps
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
follow-up
A subsequent action, message, or meeting to check progress or maintain communication.
- Terms
sales-representative
A sales professional who identifies prospective leads, conducts initial outreach, and qualifies opportunities for account executives.
- Terms
sign-off
Formal approval or agreement indicating that a deliverable meets requirements.
- Terms
sla
Service Level Agreement; a legally binding contract between a service provider and a customer outlining agreed performance and availability standards.
- Terms
account-manager
A professional responsible for managing ongoing relationships with existing clients, driving renewals, and discovering upsell opportunities.
Other roles in Sales and business development
Account executive
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.