Meaning
A specific, persistent problem or frustration that customers or users experience with current solutions.
Three examples from work
Customer interview
InterviewerWhat is the biggest pain point in your daily reporting process?
CustomerManually consolidating data from five different spreadsheet files.
Sales pitch
Sales RepOur automated billing engine solves your primary pain point around invoice reconciliation.
ClientThat would save our finance department twenty hours each month.
Product strategy
POIf we don't address this onboarding pain point, conversion will remain flat.
LeadLet's prioritize one-click social authentication in the next sprint.
Common phrases: 'address a pain point', 'solve a pain point', 'uncover customer pain points'. Framing solutions around customer pains drives sales.