Business and office roles
English for marketing managers
Marketing is explaining: a brief to an agency, numbers to a director, an idea to a sceptical team. Each one is a work conversation you can train.
Your working week
The conversations you have, in English.
- 01
Campaign results
What makes it hard: Explain what worked, what did not and what you change next.
- 02
Briefing an agency
What makes it hard: Say the goal, the audience and the limits so the first draft is close.
- 03
Questions after a presentation
What makes it hard: Answer a tough question calmly, or say you will come back with data.
- 04
Feedback on creative work
What makes it hard: Say what to change without killing the idea.
Sounds familiar?
You know English. These moments still catch you out.
“The numbers dropped and I have to explain why, live, to the director.”
“My feedback to the agency is either too soft or sounds rude.”
“I prepare slides well, but the questions after them catch me out.”
Tasks in English
What your role asks you to do in English
- Present campaign results
- Brief agencies and freelancers
- Give feedback on creative work
- Answer questions from leadership
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- How to say it
How to describe charts and trends in presentations
Walk stakeholders through business metrics, spikes, and plateauing curves.
- Terms
cac
Customer Acquisition Cost; the total sales and marketing spend required to gain a single new paying customer.
- Terms
churn-rate
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
- Terms
cpo
Chief Product Officer; the executive responsible for all product activities, strategy, vision, user experience, and roadmap execution.
- Terms
data-analyst
A professional who inspects, cleans, and models data to uncover actionable insights, build dashboards, and support business decisions.
- Terms
deliverable
A tangible or intangible good, service, or outcome produced as a result of a project.
Other roles in Business and office roles
Marketing manager
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.